Dom Maskell
Co-Founder & CEO, Runna
Dom founded Runna with the mission to help people train better and love running. Under his leadership, Runna grew to become a leading platform for running training and community, culminating in the company's acquisition by Strava just four years later in April 2025—a significant milestone in his entrepreneurial journey. Before leaving, Dom was leading over 200 employees.
“Working with Hannah over the past 9 months has been nothing short of incredible. She is patient, understanding but also challenging - asking the hard questions that really make you think. She continually adapts her coaching style (from breathwork, to values exercises, to guided conversations) based on what’s needed in the moment. I’d credit many of the top things that have impacted me over the past year to Hannah and her work and I wouldn’t be in the very happy position that I’m in now if it wasn’t for her.”
1. You came in with a lot of achievement under your belt (Runna, the exit). How has your relationship to success and ambition changed through this programme?
I realised that so far in my life I had correlated my success and my worth as the same thing. My identity was tied to the role of co-founder / CEO of Runna and now that was gone I had to understand who I was without it.
What's shifted is that I can now see the difference between ambition that's actually mine and ambition that's just noise. Hannah helped me understand who I am at a deeper level and orient my life choices around that.
I still have drive. But it's no longer tangled up with proving anything. I can now choose presence and fun while being ambitious, rather than waiting for everything to be perfect before I allow myself to live.
2. Can you describe a concrete difference in how you're living day-to-day? What's actually changed in how you spend your time or show up?
The work with Hannah has transformed how I live day to day. I now understand what was actually affecting my energy. I worked on all aspects of my mental and physical health.
I learned to say no without guilt, and to do things for no reason other than they bring me joy. My nervous system isn't in constant overdrive anymore, so I actually show up present instead of mentally three steps ahead.
When I map what matters to me now—relationships, presence, time, fun—most areas are 8-9/10. Not because I am constantly optimising, but because I make room for what actually matters.
3. You're now choosing how to spend your time without the structure of building a company. What does that freedom actually feel like?
Freedom initially felt scary. For years, building a company gave me shape—meetings, milestones, a clear next thing. Suddenly that's gone.
But what I'm discovering is that the disorientation is temporary. Once I sat with it, I realised I'd been avoiding the question of what I actually wanted. It turns out I wanted to slow down. To think. To be curious about things that have nothing to do with building or winning.
There's a lightness to it—I can choose based on what genuinely interests me rather than what serves the next goal. I can spend a day reading and call it a good day. I can have a conversation just to connect, not to solve something.
Right now, I'm prioritising fun, travel, and being there for friends and family again. I'm working on myself—developing routines, building better systems and habits, thinking through what I actually want and don't want. It's foundational work so that when life gets busy and stressful again, I'm in a much better place to handle it.
I'm still ambitious. I'm still building, and I have plans for what comes next. But now I'm choosing intentionally rather than rushing into the first thing that grabs my attention. I'm excited about future chapters around purpose and meaning, and about giving and helping others.
Without Hannah's coaching, I'd probably have already jumped into something just to feel like I was moving again.